This Article Full Text (PDF) References Alert me when this article is cited Alert me if a correction is posted Services Email this article to a friend Similar articles in this journal Alert me to new issues of the journal Add to Saved Citations Download to citation manager Request Permissions Request Reprints Add to My Marked Citations Citing Articles Citing Articles via Google Scholar Citing Articles via Scopus Google Scholar Articles by Thornborrow, J. Search for Related Content Social Bookmarking                         What's this?

Playing hard to get: metaphor and representation in the discourse of car advertisements

Roehampton Institute, UK

In this article I analyse some of the main semantic and metaphoric representations which underpin the discourse of car advertising in Britain. In particular, I focus on the use of male and female bodies as organizing metaphors which produce a gendered framework for advertising different types of cars. The discussion is based on adverts seen on roadside hoardings in the London area, in magazines, and on television at different periods over the past three years, and I use an analytic framework which is grounded in critical linguistic approaches to texts, situated within the context of current debates in feminist stylistics and critical discourse analysis (Fairclough, 1989, 1992; Mills, 1995; Stubbs, 1997; Toolan, 1997).

Key Words: advertising • body • car • discourse • meaning • metaphor • representation

Language and Literature, Vol. 7, No. 3, 254-272 (1998)
DOI: 10.1177/096394709800700305


CiteULike    Complore    Connotea    Del.icio.us    Digg    Reddit    Technorati    Twitter    What's this?